Your product is only as valuable as its real-world performance.

Your team is behind a life-enhancing healthcare product. The greatest risk to its value is the gap between what evidence shows and what actually happens in the field.

I help health and technology companies close that gap, so their products work for real people to deliver real results.

Let's work together

Why It Matters

The cost of underperformance is measurable, predictable, and preventable.

Make minimizing it your competitive advantage.

Profitable Growth

A 10% improvement in patient experience drove 70% margin growth over 6 years.¹

Durable Competitive Position

Better experience and outcomes build stronger differentiation, higher margins, and more resilient long-term commercial impact.²

Improved Patient Outcomes

Stronger engagement and adherence improve patient outcomes while reducing avoidable costs and revenue leakage.³

Accelerated Innovation

Real-world evidence informs faster iteration, smarter pipeline decisions, and stronger evidence for payers and regulators.⁴

How It Shows Up

It starts with understanding how and why real-world complexity influences patients and outcomes.

Therapeutics that work — but patients aren't getting their full benefit

AI that performs in testing — but fails in real-world use

Products that launch — but patients don't activate

Trials that recruit — but struggle to enroll and retain participants

What I Do

Samantha R. Paige, PhD, MPH

Founder, SRPW Consulting, LLC

My Pubs LinkedIn

10+ Years of Experience

70+ Publications

F50 Tech & Pharma
Partners

What I Do

I help health and technology teams understand real-world use, design solutions, and define practical measurement strategies.

Behavior-Informed System Requirements

Translate socio-behavioral mechanisms behind real-world actions into scientific design, implementation, and monitoring requirements.

Human-Centered Health Technology Enablement

Define the data logic that determines how digital and AI-powered systems function across dynamic contexts and influence user experience.

Performance Measurement & Optimization

Build the measurement and feedback systems teams need to learn from implementation outcomes and prove real-world outcomes.

The strongest products navigate real-world complexity with intention.

Real-world performance is designed — not left to chance.

Let's talk